Choosing Keeping Limited is a limited company established in London, UK, with a focus on providing high-quality, handcrafted watercolor sets. We specialize in the creation and distribution of meticulously designed Japanese watercolor palettes, primarily featuring 20 shades of black pigment. These sets are meticulously crafted using traditional Sumi ink, a unique ink derived from ancient Japanese ink-making techniques. Our core service centers around offering a curated selection of these watercolor sets to art enthusiasts, collectors, and educators. We cater to a growing market interested in the historical and artistic significance of Sumi ink and its connection to Japanese culture. We operate within the SIC codes of -47789: Other retail sale of new goods in specialised stores (not commercial art galleries and opticians) and are classified as a Skilled Worker with a Worker rating. We are actively expanding our international presence through online sales and partnerships, demonstrating a commitment to delivering exceptional products to a global audience. Our company size is estimated to be small, and we prioritize a dedicated focus on quality and craftsmanship.

Choosing Keeping Limited is a limited company established in London, UK, with a focus on providing high-quality, handcrafted watercolor sets. We specialize in the creation and distribution of meticulously designed Japanese watercolor palettes, primarily featuring 20 shades of black pigment. These sets are meticulously crafted using traditional Sumi ink, a unique ink derived from ancient Japanese ink-making techniques. Our core service centers around offering a curated selection of these watercolor sets to art enthusiasts, collectors, and educators. We cater to a growing market interested in the historical and artistic significance of Sumi ink and its connection to Japanese culture. We operate within the SIC codes of -47789: Other retail sale of new goods in specialised stores (not commercial art galleries and opticians) and are classified as a Skilled Worker with a Worker rating. We are actively expanding our international presence through online sales and partnerships, demonstrating a commitment to delivering exceptional products to a global audience. Our company size is estimated to be small, and we prioritize a dedicated focus on quality and craftsmanship.