Creator Manager

Creator Manager Department: Creator Services Location: London Hybrid Working: 3 days in office / 2 days remote About Buttermilk: Buttermilk is a leader in influencer marketing, delivering dynamic campaigns that connect brands with the right influencers to achieve meaningful results. As a Creator Manager, you will play a pivotal role in overseeing mid to macro-level influencers, ensuring high standards across discovery, negotiations, and content approvals for our Silver and Gold-tier clients. Role Overview: The Creator Manager will manage influencer campaigns for mid to macro/VIP influencers, ensuring seamless execution from discovery to campaign completion. You’ll be responsible for overseeing influencer quality control, managing negotiations, and building strong relationships with talent managers. This role requires a blend of strong interpersonal skills, business acumen, and the ability to deliver high-quality work under tight deadlines. Key Responsibilities: - Influencer Discovery & Outreach: - Identify, research, and engage mid to macro-level influencers who align with client campaign goals. - Influencer Onboarding & Management: - Oversee the onboarding process, including contract negotiations, content reviews, and approvals, ensuring compliance with ASA guidelines. - Serve as the primary point of contact for influencers, maintaining strong, ongoing communication throughout the campaign lifecycle. - Quality Control & Monitoring: - Review influencer content and creator lists, ensuring it meets client standards for quality, accuracy, and campaign goals. - Monitor campaign targets and performance, ensuring influencer delivery is on time and within agreed parameters. - Negotiations & Contracting: - Lead negotiations with mid-level influencers, ensuring cost-effective deals without compromising quality. - Provide guidance to Senior Creator Executives (SCE) on mid-tier negotiations, serving as a support and sounding board. - Campaign Management & Reporting: - Manage campaign dashboards, ensuring accurate data entry, monitoring progress, and conducting spot checks for quality assurance. - Collaborate with internal teams (strategy, data, client services) to optimise influencer campaign strategies and troubleshoot any issues. - Relationship Building & Fulfilment Support: - Build and maintain proactive relationships with talent managers to secure premium creators for campaigns. - Provide support in logistics and fulfillment, ensuring product send-outs and campaign materials are delivered on time. - Industry Knowledge & Best Practices: - Stay updated on social media trends, platforms, influencer landscape, and ASA guidelines, ensuring Buttermilk’s influencer strategies remain cutting-edge. - Share industry insights with internal teams to continuously improve campaign performance. Experience & Qualifications: - Experience in a similar Creator Manager role or equivalent in a fast paced agency environment handling influencer marketing and campaign management - Mandatory experience in influencer management with strong relationships and a proven ability to handle mid to macro-level creators. - Demonstrated success in managing influencers and building strong relationships, especially with macro/VIP creators. What We Offer: - Pension, matching contributions - Yearly Bonus - Private Medical Insurance - Juno Wellbeing Credits - Hybrid Working (3 days remote, 2 days at home) - £150 Work-from-Home Setup - Night Key - Birthday Leave - Learning and Development Budget - Work Abroad Allowance