Social Media Account Director

About Us We are DEWYNTERS, the leading integrated advertising agency for live entertainment. Across the worlds of theatre, immersive, festivals and exhibitions, our unique blend of creativity, insights and commercial expertise delivers best-in-class campaigns that place our clients at the centre of attention and keep them there. Our clients include Wicked, The Devil Wears Prada The Musical, The Royal Shakespeare Company, The Book of Mormon and Moulin Rouge: The Musical. About the Role We are seeking a Social Media Account Director to support our passionate Organic Social Team in delivering the agency’s industry-leading, best-in-class social media management service. You will report to the Head of Organic Social Media. This role provides an opportunity for an experienced social media professional to join an award-winning, industry-leading team working across some of the most exciting projects in the West End. The successful applicant will have proven experience working in a fast-paced environment across multiple projects and with a variety of internal and external stakeholders. They will be personable, flexible and collaborative, with a willingness to support the wider team as required. Due to the nature of the live entertainment and theatre industry, the role will occasionally require evening and weekend work, for example to support performances, events, content capture and campaign activity. Your Responsibilities - Lead the development and refinement of insight-led organic social media strategies that translate client objectives into clear channel, content, audience and community plans, supported by measurable KPIs. - Cultivate and maintain strong, strategic relationships with senior client stakeholders, acting as the primary point of contact, providing insight, addressing escalated issues and aligning on the long-term social media vision. - Take ownership of the overall health and development of assigned client accounts, identifying opportunities to deepen relationships, support client retention and grow the agency’s social media offering. - Work closely with senior colleagues to ensure social media activity is appropriately scoped, resourced and delivered within agreed budgets and timelines. - Provide strategic oversight of campaign execution, ensuring alignment with client brand guidelines, audience targeting and agreed objectives. Regularly assess performance and optimise activity using data and insights. - Strategically devise and oversee high-impact content capture opportunities, including photography and video, ensuring alignment with client brand objectives and campaign goals. - Line manage, mentor and develop members of the Organic Social Team, setting clear objectives, providing regular feedback and supporting their ongoing development and progression. - Provide senior oversight of sensitive community management and reputational issues, advising clients and internal teams on appropriate responses and escalating potential risks where required. - Act as a liaison between the Organic Social Team and other departments, including Creative, Account Management and Paid Media, to create cohesive, multi-channel campaigns that enhance client visibility and reach. - Create and monitor dashboards for weekly reporting within the agency’s preferred social suite, Brandwatch. - Develop and present strategic performance reports and recommendations to clients, demonstrating the team’s impact on brand growth, audience engagement and agreed KPIs. - Oversee the quality and brand consistency of all social media outputs, ensuring copy, visuals and engagement reflect the client’s tone of voice and brand guidelines. - Develop advanced community engagement strategies that deepen audience connection, build loyalty and encourage brand advocacy. - Stay ahead of emerging social media trends, platform developments, audience behaviours and industry innovation, translating these into practical recommendations for clients and sharing knowledge across the agency. - Contribute to new business opportunities, pitches and proposals, bringing strategic social media expertise and developing compelling recommendations for prospective clients, where required. Requirements Your Skills and Qualifications - Significant professional experience in social media, including experience operating at a senior account management or equivalent level. Experience in theatre, performing arts or entertainment would be advantageous. - Extensive experience of successfully managing senior client relationships and acting as a trusted strategic adviser. - Strong commercial awareness, with experience supporting account growth, client retention, resourcing and budget management. - Extensive experience of capturing photos and videos for social media, using a mobile phone and, where appropriate, specialist equipment. - A keen interest in, or willingness to learn about, theatre and the wider entertainment industry, from new openings and industry news to trending conversation topics. - Excellent written and verbal communication skills, including copywriting, with a firm grasp of spelling and grammar. - Confidence presenting strategic recommendations, campaign performance and insights to senior stakeholders, with the ability to influence and challenge constructively. - Strong understanding of social media analytics and reporting, with the ability to translate data into clear insights, recommendations and actions. - Experience using social media management, listening and reporting tools. Experience of Brandwatch would be advantageous. - A keen eye for detail, strong organisational and project management skills, and the ability to manage multiple clients, priorities and deadlines in a fast-paced environment. - An active understanding of a wide variety of social media platforms and online communities. - Confident using Microsoft 365 and other relevant collaboration, project management and social media tools. Benefits - 25 days’ holiday, rising by one day after three years’ service to a maximum of 30 days - The opportunity to purchase additional holiday each year - Flexible/hybrid working - Company pension scheme - Income Protection - Private health insurance after three years’ service - Medicash - CBT support - Enhanced maternity and paternity package - Life assurance - Season Ticket Loan - Cycle2Work Scheme - Complimentary theatre/entertainment tickets and more!